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Who We Are...

Welcome to AVP True Rituals

AVP, AVP Ayurveda and AVP True Rituals are the brands of The Arya Vaidya Pharmacy (Coimbatore) Limited, which is the flagship company of the AVP Group. Since its incorporation in the 1940s, AVP has grown in reputation as one of the pioneers in the field of Ayurveda. The Company is Headquartered in Coimbatore, having three business verticals namely Classic Medicines Division - with a pan-India network of doctors, supported by a strong sales and distribution network, Consumer Business Division - with a pan India Network of National & Local Modern Trade Retailers & Quick Commerce Operators in all major cities and E-Commerce Division – selling their products through their own website and popular Grocery, Pharma, Beauty, Ayurvedic & Fashion marketplaces like Amazon, Flipkart, TATA 1MG, Hinirog, Nykaa, Health & Glow, Firstcry and Myntra etc.

Testimonials

Healing Stories from Our Customers

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    My hair is curly so no product works well but now Kesini seems to be working to make my hair shiny and feel alive. I've regained my confidence.
    Arunima
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    Lumbajith Capsules have significantly reduced my lower back pain. I read about this and thought let’s give it a try and i can feel the difference in how easily i am able to move and do regular work.
    Ashish
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    Managing my blood sugar levels has never been easier since I started using Diajith Powder. It's a simple, natural addition to my diet that makes a big difference in how I feel daily.
    Amit Pandey
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    Diajith Powder has helped me keep my blood glucose levels in check. I feel more energetic and balanced, and it's become an essential part of my routine.
    Ram Nigam
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    Saraswatharishtham has been a blessing for my mental health. It helps me stay calm and focused, even on the most stressful days. I feel more in control of my mind.
    Preeta
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    Since I started using Kumkumadi Thailam, my skin's has improved soo much. It's now a a part of my night time routine routine, and I wake up with a fresh, radiant complexion every day.
    Anuradha Pandit
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    After trying many remedies for my chronic back pain, Lumbajith is the only one that has worked. It’s given me much-needed relief.
    Radha Mehta
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    This product has been incredible for managing my anxiety. Saraswatharishtham helps me stay sharp and reduces my stress levels, making a noticeable difference in my daily life.
    Rajandeep
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    Kesini has revitalized my hair. It's stronger, shinier, and I see much less hair fall. This oil is truly a game-changer for anyone struggling with hair issues.
    Rohini Ayre
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    Kanaka Thailam has transformed my skin. It feels smoother, looks brighter, and has a natural glow that I've never seen before. I can't recommend it enough!
    Priyanka Menon

Why AVP True Rituals?

  • 120 Years of Legacy

  • No Known Side Effects

  • GMP Facility

  • 10,000+ Outlets Across India

  • Non-Habit Forming

  • Created By Vaidya

  • Pure Ayurvedic Ingredients

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